This website was created shortly after the Jagger1 Google search engine update on October 16th, 2005. The turmoil and total disaster for thousands of web sites became apparent when many of them were totally removed from the index or had been placed so far from the top that they may as well had not been listed at all.
After experiencing a nearly 80% drop in traffic and a nearly 60% drop in website revenue on a few of the websites I manage, it became apparent that we were all too dependant upon Google. We obviously did not see the error of having placed so much of our reliance upon possible changes to search engine algorithms.
The purpose of this web site is to broaden your traffic base and provide a path for webmasters and site owners that provides clear and easy methods of obtaining as much non-google traffic as possible. It is not our intention to remove Google from our list of resources because that would be foolish. This website is about finding as much additional Traffic Without Google so that your traffic is not Google dependent. It is our intention to help you reduce your dependency upon Google traffic and enable you to better ride out and survive their occasional, but often dramatic changes.
For example, if your were getting 1000 vistors a day to your website, without notice or indication of any kind, Google can drop your website from its listings due to an alorythm cahnge or a penalty upon your website. If you believe you are being penalized or have been totally dropped from Google, you can submit a re-inclusion request after you scoured your website and fixed what was wrong.
If your website is dropped or penalized by Google, and if your website was performing the basics for search engine listings and some reciprocal linking, you could see an 80% loss in traffic. This means you are only getting 200 visitors a day instead of the previous 1000. If your internet business is your sole means of generating an income, you could possibly be out of business before you are able to resolve your issue with Google.
We cannot change that Google has captured such a large portion of internet traffic, but we can help you acquire so many additional streams of traffic so that if Google dumps your listing some day or just dramatically devalues your pages, your impact will not be as severe. If and when Google dumps you, you will feel it, but you do have a choice in making changes to how you network your business marketing so that being dumped by Google is more like being side-swiped as compared to being hit head on. It's all about preventive damage control.
If you could increase your current traffic from 1000 visitors a day to 1200 visitors a day by broadening your marketing network, then Googles share of your traffic (800 of your 1200) has been reduced from 80% to 66%. That is still a nice chunk, but you can see where being more and more resourceful for finding other traffic streams can reduce the imapct of a Goggle shift in traffic.
Another thing often experienced by websites that have lost their Google traffic is that although they experienced an 80% drop in traffic, they only experienced an average of a 60% drop in revenue. Basically this indicates that Googles traffic is of lower quality as compared to the other more specific sources of traffic. If we change our calculations from using traffic percentages to using sales percentages, then we would recalculate that if 1000 visits equals 10 sales, Googles share would be related to 6 sales, not 8 sales. This means your remaining 200 visits is providing 4 sales, so by increasing your other traffic by 300, you could easily be matching what it takes Google 800 visits to perform. The end result here is seeing the difference between traffic that is supplied by Google or traffic that is quality selected by your marketing network.
For more insight on the issues and solutions from this latest Google situation, please visit the forums at WebProWorld.
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